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Ordlista för digital marknadsföring

Du behöver aldrig vara osäker igen. Här kommer definitioner av allt du behöver veta inom digitala marknadsföring.

A

A/B-testning
Ad blocker
Ad frequency capping
Ad rank
Abandonment rate
Above the fold
Account manager
Ankartext
Add-to-cart rate

B

Bing Ads
Betald media
Betalt sök
Branding
Black hat SEO
Bounce rate

C

Canonical
Content marketing
Conversion rate
CPA - Cost per Acquisition
CPM - Cost per Thousand
CPV - Cost per View
CRO - Conversion Rate Optimization
CTA- Call To Action
CTR - Click-Through Rate

D

Dashboard
Data driven marketing
Demographic targeting
Direkttrafik
Display ads
Display network
DMP - Data Management Platform
Dofollow
Doorway page
DSP - Demand Side Platform
Dynamic keyword insertion
Dynamiska annonser

E

Email automation
eCPM
Email marketing

F

Frekvenstak
Funnel
Förstapartsdata
Förtjänad media

G

Geotargeting
Google Ads
Google Analytics
Google Display Network
Google My Business
Google Penalty
Google Search Console
Google Tag Manager

H

I

Impression
Inbound link
Inbound marketing
Influencer marketing

J

K

Keyword density
Keyword stuffing
KPI - Key Performance Indicator
Kundresan

L

Landningssida
Lazy loading
Life cycle value
Lead
Longtail

M

MarTech - Marketing Technology
Metabeskrivning
Metatagg
Metatitel
Metadata
Multivariate testing

N

Native advertising
Negativa nyckelord
Negativ målinriktning
Nofollow

O

Off-Page SEO
Omnikanal
On-Page SEO
Organisk trafik
Organiskt sök
Outbound marketing

P

Pagerank
Personas
Pixelspårning
PPC - Pay-Per-Click
PPM - Pay-Per-Mille
PPV - Pay-Per-View

Q

Quality score
Query string

R

Redirect
Refferal
Remarketing
Rich snippet
ROAS - Return on Ad Spend
ROI - Return on Investment

S

Search Impression Share / Visningsandel
SEO - Sökmotoroptimering
SEM - Sökmotormarknadsföring
SERP - Search Engine Results Pages
Sitelinks
Sitemap

T

Target audience
Tredjepartscookies

U

UGC - User Generated Content
UX - User Experience

V

W

Webbhotell
White hat SEO
Wordpress

X

Y

Z

Zero-party data

Å

Ä

Ö

Överoptimering